Real Estate Websites
Real estate websites that do more.
NSIGNIA® real estate websites are designed to help you capture, retain, and convert leads through customizable MLS/IDX search, agent/team management, and more.
Capture more leads with built-in MLS search.
NSIGNIA® websites with IDX bring nearly all listings in your local MLS right into your website, capture lead information, and provide tools for you and your team to retain and convert those leads into sales. Plan start at $55/mo.
simple and effective search
Finding the perfect home has its challenges, navigating the search tool shouldn’t be one of them. Our simple Omnibar search integrates seamlessly and can be placed anywhere on your website.
Excellent Lead Tracking
Wouldn’t it be wonderful if you could read your clients’ minds? IDX Broker gives you access to insider information created by registered visitors as well as analytic tools to track your page traffic.
designed by an expert
Your NSIGNIA® Consultant will handle installing NSIGNIA® IDX on your new site and will walk you through accessing the IDX dashboard.
ideal user experience
Leverage NSIGNIA® IDX’s powerful, interactive maps and stunning details templates built with ample amounts of UX in mind. From there, our action-focused designs, AI-driven features and automation tools make it easy to maximize visitor engagement and generate more leads!
Trusted by the best.
Agents and brokers from leading national franchises and local firms trust our IDX to deliver results.
We’re with you every step of the way.
We’ve streamlined our custom website design process into four steps, with an average turnaround time of 10 business days*.
Step 1: Share your vision.
You’ll meet with one of our designers over the phone or virtually and tell us your goals for the website. The designer will discuss pricing, website domain, hosting options, and content. When you’re ready to move forward, you’ll pay a security deposit.
Step 2: We build a prototype.
Once we have your input and have agreed to a concept, the designer will get to work bringing your vision to life. We’ll send you the prototype to review, and you can request changes during this phase of the project.
Step 3: Go live.
Once we have feedback from you on the initial prototype, we’ll work to apply any changes you’ve requested and send a final version to you for approval. Once approved all fees have been paid, we’ll help you publish the new site for the world to see.
Step 4: Keep it fresh.
When changes are needed to your site, you will be able to make most of them on your own. But, if the need arises, you can utilize our 24/7 technical support team for help or consult with your designer to have us make the changes for you.
*The average turnaround time for a custom website is 10 business days. This may not be true for your business as all sites vary in scope in complexity. Your NSIGNIA® Consultant will provide a time estimate after your free initial consultation, subject to our Terms and Conditions.
REAL ESTATE website design plans
A plan for every agent, team, or broker.
Real Estate Premium
Turnkey site for new agents.
Built in Website Builder
Real Estate Premier
Turnkey site for new agents.
Stunning WordPress Design
Includes all the features of Premium, plus:
Real Estate Prestige
Perfect for teams or offices.
Built in WordPress
Includes all the features of Premium and Premium Plus, with:
Website Design Plan pricing does not include applicable taxes or cost of domain name registration or transfers. Monthly Website Builder or Managed WordPress plan required. Your NSIGNIA® Consultant will outline all costs and provide a final estimate of initial and monthly costs after your free initial consultation.
Pay it in 4 interest-free installments.
We’re here for the long haul.
After your site is live, you’ll be able to make most changes yourself in Website Builder or WordPress with Colibri WP. Our 24/7 support team is always available by phone to guide you through changes, or you can schedule time with your NSIGNIA® Consultant.
Basic Monthly maintenance INCLUDED with NSIGNIA® IDX sites
The best websites are updated frequently. As in, a lot. While many changes can be made yourself, if you purchase a Monthly Maintenance Plan subscription, you will enjoy:
Maintenance plans for sites without NSIGNIA® IDX start at $40/mo and can be canceled at any time.
Pay as you go
If you’re sure your site won’t need a lot of maintenance that you can’t do yourself, you can always request an appointment with your dedicated NSIGNIA® Consultant. You’ll work together to outline changes and agree on a budget and timeframe.
Monthly check-in is subject to schedule availability. Site changes are billed in quarter-hour increments in accordance with our Terms of Service.
FREQUENTLY ASKED QUESTIONS
Questions about NSIGNIA® IDX? We have answers.
IDX (Internet Data Exchange) allows agents and brokers to access and display MLS listing information on their real estate websites.
Also known as Broker Reciprocity, the term “IDX” refers to the software, rules and regulations which allow MLS data to show on your site. This data feed typically encompasses the listing data for properties entered into the MLS system, while IDX rules may determine where, what, and how it is displayed. If your MLS provides access to this data feed, you may use it to promote all eligible listings on your website, not just your featured listings.
IDX Broker is engineered to collect, organize and maintain your local MLS listings, allowing you to seamlessly display all MLS properties on your real estate site.
IDX is an acronym for Internet Data Exchange. IDX is the policy instituted by the National Association of Realtors (NAR) to govern how MLS member participants can display active MLS listing information on their websites. In simple terms, IDX is the means of extracting the data from a Multiple Listing Service and delivering it to a website for public consumption. IDX is sometimes called Broker Reciprocity or IDD.
This depends on the rules established by your local board and/or Multiple Listing Service. Since your board/MLS is independently governed, these rules might be different than rules of another boards and MLS’s. Normally all Broker members (Participants) may participate in IDX/Broker Reciprocity. Agents (Subscribers) may, or may not, participate in Broker Reciprocity program depending on the rules. Sometimes individual agents can display IDX data directly on their personal websites with permission of their Broker, sometimes they cannot. Our staff can help you determine if this is the case, we just need to know the name of your local board/MLS.
A “Participant” is the Broker member, or Principal Broker member of a Multiple Listing Service.
A “Subscriber” is the non-Principal Broker member of a Multiple Listing Service (I.E. an Agent).
Real estate websites from NSIGNIA come in two options: DIY Website Builder or Managed WordPress.
DIY Website Builder sites are easy to setup and can be published with a minimal initial cost. While these sites aren’t completely customizable, you can personalize your site to make it your own, and your NSIGNIA Business Consultant will walk you through every step of the setup process.
Managed WordPress sites are full featured custom websites, and you will get access to many options. A custom designed, hand built website will give you and the home buyers a richer, fuller experience. Your NSIGNIA Business Consultant will work with you to design a website that fits your needs and budget.
You are probably already participating since your listings are being displayed on other websites. The next step is to add IDX to your website to start capturing leads much like your competitors have been doing. We can work with you or your website developer to get IDX delivered to your website. If you really want to get a jump on the competition, consider signing up for our “Small Office IDX” service. This multi-user account can help boost the number of leads managed by your Agents and help you generate a greater sales volume as a result.
While construction of a site on your own is likely to be the least expensive option, we recommend sticking to what you do best: selling real estate. Leave the web development to the people who design and build websites for a living – us.
While we are generally only required by the various MLS’s to refresh the data every 12 hours, we strive to get new data sets hourly. Because of the automated email service we provide, it is important to maintain the quickest turnaround time possible.
FTP (File Transfer Protocol) and RETS (Real Estate Transaction Standard) are the two types of data feeds third-party vendors, such as IDX Broker, use to aggregate MLS data and display it on approved real estate websites.
FTP stands for File Transfer Protocol. This is an older method of moving files around. FTP is tried and true, but has its limitations. With FTP, the entire file has to be moved all at once. MLS/IDX data we receive via FTP is typically of decent quality, but can lack a lot of fields. Generally speaking, FTP provided data from your MLS is going to be fairly simple data.
RETS stands for Real Estate Transaction Standard. RETS is a relatively new means of requesting and receiving data, specific to the Real Estate industry. In most cases, we are able to connect to your MLS’s RETS server, request certain data, and that request is then available for us as a download. What’s nice about RETS, is that we can get pieces of data, rather than a giant file. Also, it is possible get pieces, or chunks of data at many different times of the day. Also, because there are fewer limitations on data accessed via RETS, the data tends to be far more robust when compared to data received via FTP.
The primary difference between FTP and RETS, from a REALTOR perspective, is that the RETS data is designed to match each MLS’s unique practices so it typically resembles the field names and option values more closely to what you see when logged in to the MLS itself. RETS is also easier for third-party vendors to troubleshoot than a FTP feed, so any issues can usually be diagnosed and corrected quickly. Overall, RETS is more robust, typically contains more fields, is easier to access and is easier to support.
Which should you use?
In some cases, your MLS might offer data access in both manners. If this is the case, we always recommend that you choose RETS as the method for which we access and receive data for you. However, we do realize that some MLS’s have different fees for you to get approved for the different data resources. If this is the case, please consider RETS, even though it might have higher costs associated with your approval and/or data license.
Think of it as free advertising. The more exposure for your listings the better! The more places your listings show up, the faster they are likely to sell. The bottom line is that no one gets paid until the property closes. The Internet has taken a once closed MLS system and opened it up for consumers to make faster and better informed buying/selling decisions. IDX opened the door for free advertising on tens of thousands of websites.
When you display these listings on your site, you give consumers one more reason to keep coming back to your site. Your site, and thus you, become a tremendous resource for home buyers in your area. Additionally, home buyers today are looking for specific information and adding IDX to your website can help answer some of the questions about what homes are available in the MLS.
Most boards/MLS have already included all member Brokers and Agents by default. It is likely you were automatically opted-in the Broker Reciprocity program some time ago. In most cases, a Broker must explicitly ask to opt-out and sign the official paperwork to do so. Brokers who have opted-out may opt back in by submitting the proper paperwork from their board. Only in a few rare cases has the board/MLS chosen to have opt-out as the default. In these rare cases, we can help provide you, or your Broker, the paperwork to opt-in to the program.
Brokers (and supporting Agents) who decide not to participate in Broker Reciprocity may submit the opt-out form provided by their local board/MLS. However, opting-out is not a great idea because your listings will not be displayed on the Internet at all. Opting out will greatly decrease exposure for your listings, and in our opinion, should be seriously reconsidered. Furthermore, opting-out of the Broker Reciprocity will decrease the ability getting the benefit of this powerful marketing tool, which will decrease sales.
Broker Reciprocity allows for the greatest amount of exposure for property listings. The power of the Internet, combined with the power of IDX has seriously leveled the playing field and helped to maximize the visibility of listings. If you don’t display IDX on your website, potential buyers are probably not going to frequent your site. Instead, they may in favor of a competitor, who does provide these search tools. Broker Reciprocity has given the “little guy” some of the same marketing potential as the “bigger guys”.
Broker Reciprocity is governed at the national level by NAR. Each local board/MLS also has a set of policies of their own.
The NAR Board of Directors originally approved the policy on May 22, 2000. Since that time the NAR has made several revisions. IDX has been around for a few years, but recently it has become critical to the online marketing successes of real estate professionals.
Participation in any IDX program varies greatly. We have seen some cases where participation is below 50%, or as high at 100%. Participation is on the rise as more Brokers across the country choose to be involved in the program. Based on experience, we believe the average participation rates nationwide are somewhere in the 70-75% range.
No. The IDX data fields available for display to the public are approved by the board/MLS and do not contain confidential information.
Most of the time some information that identifies the listing firm is required. This is usually some combination of the listing agent name and/or phone, or the listing office and/or phone. Every board/MLS requires a different combination. The “rule of thumb” is that we are required to display the listing Broker or Agent name. Because of this we attempt to place this information at the very bottom of the page in an inconspicuous location.
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